Born in Chicago.

Worn Around the World.

 
 
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Explore the Lookbook

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It all started in 2015…


Founder Steve Fetko and Co-Founder Matt Wagnitz were Blindly paired up in a Photoshop design class at Depaul University in Downtown Chicago, IL. Forced to work together on the project, both discovered a shared passion for high-quality streetwear.

while Steve created the initial clothing designs, matt created the first version of the website and online store.

Together, they created the culture around the brand, créme and designed, successfully released products worn by celebrities, streetwear enthusiasts, and Awesome people from all over the world.